Anthropology of transnational mass media: An ethnographic incursion into Brazil's cable TV emergence in the 1990s /

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Bibliographic Details
Author / Creator:Torres, Joao Batista de Miranda, author.
Ann Arbor : ProQuest Dissertations & Theses, 2015
Description:1 electronic resource (445 pages)
Format: E-Resource Dissertations
Local Note:School code: 0330
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Other authors / contributors:University of Chicago. degree granting institution.
Notes:Advisors: William T.S. Mazzarela Committee members: James W. Fernandez; Raymond D. Fogelson.
Dissertation Abstracts International, Volume: 77-02(E), Section: A.
Summary:This dissertation investigates the domain of Brazilian television in the context of cable and satellite technologies' inauguration of broadcasting and consumption of transnational TV networks. In retrospect, its central idea consists of recapturing the 1990s process by which a new viewing technology was implemented, in order to study tensions and contradictions arising from a globalized commodity enterprise, under the sign of a vivid confrontation with local ambiguities and differences. In tandem with the unfolding dissertation emerges a conviction that no process of interaction between the global and the local can ever be developed without activating an intense political friction involving patterns of cultural homogeneity, cultural diversity, and social stratification. Brasilia is the ethnographic site from which I will examine how Brazilian TV viewers have assimilated the new visual technology, and to what extent middle-class culture affects and shapes this new process of reception.