Cost-effective marketing research : a guide for marketing managers /

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Bibliographic Details
Author / Creator:Soares, Eric J.
Imprint:New York : Quorum Books, 1988.
Description:xii, 165 p. ; 22 cm.
Language:English
Subject:Marketing research
Marketing research.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/1057531
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ISBN:0899302785 (lib. bdg. : alk. paper)
Notes:Includes index.
Bibliography: p. [153]-159.