Brands : interdisciplinary perspectives /

Brands : interdisciplinary perspectives /

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Bibliographic Details
Imprint:Abingdon, Oxon ; New York, NY : Routledge, 2015.
Description:1 online resource.
Language:English
Series:Routledge interpretive marketing research ; 19
Routledge interpretive marketing research series ; 19.
Subject:
Branding (Marketing)
Brand name products.
Product management.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/10513306
Hidden Bibliographic Details
Other authors / contributors:Schroeder, Jonathan E., 1962- editor of compilation.
ISBN:9781317658542
131765854X
9781138787964
Notes:Includes bibliographical references and index.
Description based on online resource; title from PDF title page (EBSCO, viewed December 10, 2014).

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