Competitive quality and innovations /
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| Author / Creator: | Maillard, Pierre, author. |
|---|---|
| Imprint: | London ; Hoboken, NJ : ISTE, 2015. ©2015 |
| Description: | 1 online resource. |
| Language: | English |
| Series: | Systems and industrial engineering series |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/10506270 |
Table of Contents:
- The innovation concept
- Competitve quality of an innovation
- Competitive quality tactics
- The marketing quality of an innovation
- The "quality" fuel of an innovation
- The emitters of quality fuel
- Qualification of emitters
- Validation of marketing quality
- Supervision of emitters
- Monitoring perceived quality
- Ensuring benefits
- The role of the quality department.
