Entertainment, media & advertising market research handbook 2015-2016 /

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Bibliographic Details
Author / Creator:	Miller, Richard K. (Richard Kendall), 1946- author.
Edition:	14th edition.
Imprint:	Loganville, GA : Richard K. Miller & Associates, [2015] ©2015
Description:	1 online resource (355 pages)
Language:	English
Series:	RKMA market research handbook series RKMA market research handbook series.
Subject:	Marketing research -- Handbooks, manuals, etc. Leisure -- Research -- United States -- Handbooks, manuals, etc. Advertising -- Research -- United States -- Handbooks, manuals, etc. Consumer behavior -- Handbooks, manuals, etc. Handbooks and manuals.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10490158

Hidden Bibliographic Details
Varying Form of Title:	Richard K. Miller & Associates market research handbooks RKMA handbooks Market research handbook. RKMA market research handbook
Other authors / contributors:	Washington, Kelli D., author. Richard K. Miller & Associates, author, publisher.
ISBN:	9781577832195 1577832191
Notes:	Includes bibliographical references (pages 336-351) and index. Text in English. Online resource; title from PDF title page (EBSCO, viewed August 4, 2015).

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