Data-Driven Marketing : The 15 Metrics Everyone in Marketing Should Know.
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Author / Creator: | Jeffery, Mark. |
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Imprint: | Hoboken : Wiley, 2010. |
Description: | 1 online resource (323 pages) |
Language: | English |
Subject: | Marketing. Marketing. Marketing -- Mathematical models. Marketing research. Case studies. |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/10370010 |
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245 | 1 | 0 | |a Data-Driven Marketing : |b The 15 Metrics Everyone in Marketing Should Know. |
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505 | 0 | |a Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know; CONTENTS; DOWNLOADABLE ROMI RESOURCES; ACKNOWLEDGMENTS; INTRODUCTION; Part I: Essentials; Chapter 1: The Marketing Divide; Chapter 2: Where Do You Start?; Chapter 3: The 10 Classical Marketing Metrics; Part II: 15 Metrics to Radically Improve Marketing Performance; Chapter 4: The Five Essential Nonfinancial Metrics; Chapter 5: Show Me the ROI!; Chapter 6: All Customers Are Not Equal; Chapter 7: From Clicks to Value with Internet Marketing Metrics; Part III: The Next Level; Chapter 8: Agile Marketing | |
505 | 8 | |a Chapter 9: Wow, That Product Is Exactly What I Need!Chapter 10: What's It Going to Take?; Chapter 11: Marketing Budgets, Technology, and Core Processes; Appendix for Instructors: How to Use This Book to Teach Data-Driven Marketing; NOTES; INDEX | |
650 | 0 | |a Marketing. | |
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650 | 7 | |a Marketing |x Mathematical models. |2 fast |0 http://id.worldcat.org/fast/fst01010232 | |
650 | 7 | |a Marketing research. |2 fast |0 http://id.worldcat.org/fast/fst01010284 | |
655 | 7 | |a Case studies. |2 fast |0 http://id.worldcat.org/fast/fst01423765 | |
776 | 0 | 8 | |i Print version: |a Jeffery , Mark |t Data-Driven Marketing : The 15 Metrics Everyone in Marketing Should Know |d Hoboken : Wiley,c2010 |z 9780470504543 |
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