Data-Driven Marketing : The 15 Metrics Everyone in Marketing Should Know.

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Bibliographic Details
Author / Creator:Jeffery, Mark.
Imprint:Hoboken : Wiley, 2010.
Description:1 online resource (323 pages)
Language:English
Subject:Marketing.
Marketing.
Marketing -- Mathematical models.
Marketing research.
Case studies.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/10370010
Hidden Bibliographic Details
ISBN:9780470595688 29.95 (NL)
Notes:Description based upon print version of record.
Other form:Print version: Jeffery , Mark Data-Driven Marketing : The 15 Metrics Everyone in Marketing Should Know Hoboken : Wiley,c2010 9780470504543
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505 0 |a Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know; CONTENTS; DOWNLOADABLE ROMI RESOURCES; ACKNOWLEDGMENTS; INTRODUCTION; Part I: Essentials; Chapter 1: The Marketing Divide; Chapter 2: Where Do You Start?; Chapter 3: The 10 Classical Marketing Metrics; Part II: 15 Metrics to Radically Improve Marketing Performance; Chapter 4: The Five Essential Nonfinancial Metrics; Chapter 5: Show Me the ROI!; Chapter 6: All Customers Are Not Equal; Chapter 7: From Clicks to Value with Internet Marketing Metrics; Part III: The Next Level; Chapter 8: Agile Marketing 
505 8 |a Chapter 9: Wow, That Product Is Exactly What I Need!Chapter 10: What's It Going to Take?; Chapter 11: Marketing Budgets, Technology, and Core Processes; Appendix for Instructors: How to Use This Book to Teach Data-Driven Marketing; NOTES; INDEX 
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