Data-Driven Marketing : The 15 Metrics Everyone in Marketing Should Know.

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Bibliographic Details
Author / Creator:Jeffery, Mark.
Imprint:Hoboken : Wiley, 2010.
Description:1 online resource (323 pages)
Language:English
Subject:Marketing.
Marketing.
Marketing -- Mathematical models.
Marketing research.
Case studies.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/10370010
Hidden Bibliographic Details
ISBN:9780470595688 29.95 (NL)
Notes:Description based upon print version of record.
Other form:Print version: Jeffery , Mark Data-Driven Marketing : The 15 Metrics Everyone in Marketing Should Know Hoboken : Wiley,c2010 9780470504543