HBR guide to building your business case /
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Author / Creator: | Sheen, Raymond, author. |
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Imprint: | Boston, Massachusetts : Harvard Business Review Press, [2015] |
Description: | xv, 149 pages : illustrations ; 23 cm. |
Language: | English |
Series: | Harvard Business Review guide Harvard business review guides. |
Subject: | Business planning. Strategic planning. New business enterprises -- Planning. BUSINESS & ECONOMICS / Strategic Planning. BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Economics / General. Business planning. New business enterprises -- Planning. Strategic planning. |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/10322030 |
Table of Contents:
- Introduction
- Success is enabling a wise decision.
- Section 1. Prepare
- 1. Know the Basics of Making a Case
- You're telling a story about how to meet a business need.
- 2. Learn How Your Company Evaluates Cases
- Seek counsel from those who know what wilt fly.
- Section 2. Get to Know Your Audience
- 3. Figure Out Who's Calling the Shots
- Who really has the authority to give your project the green light?
- 4. Understand Your Audience's Objectives
- Find out what your stakeholders care about.
- Section 3. Build the Case
- 5. Clarify the Need
- What pain are you trying to alleviate? What opportunity are you pursuing?
- 6. Build a Cross-Functional Team
- You need multiple perspectives to find the right solution.
- 7. Consider Alternatives
- The tough part is ruling out options.
- 8. Think Through the "How" at a High Level
- Pave the way for realistic estimates.
- Section 4. Crunch the Numbers
- 9. Estimate Costs and Benefits
- Peg them to categories in your company's P&L.
- 10. Calculate ROI
- Spreadsheets make it fairly painless.
- 11. Account for Risks
- Weigh the "what ifs."
- Section 5. Present Your Case and Move Forward
- 12. Prepare Your Document
- Summarize your story and support it with data.
- 13. Shop Your Case Around
- Drum up support before decision time.
- 14. Are You Ready to Present?
- Use this brief checklist to make sure you've covered alt the bases.
- 15. Make Your Pitch
- Appeal directly to decision makers.
- 16. Get to a Decision i°5
- "Yes" is meaningless unless stakeholders commit resources.
- 17. What Next?
- Get started, even if it means heading back to the drawing board.
- Appendix A. Avoid Common Mistakes
- Appendix B. How to Give a Killer Presentation
- Glossary
- Index
- About the Authors