Hacking the electorate : how campaigns perceive voters /

Hacking the electorate : how campaigns perceive voters /

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Bibliographic Details
Author / Creator:	Hersh, Eitan, author.
Imprint:	New York, NY : Cambridge University Press, 2015. ©2015
Description:	ix, 261 pages ; 23 cm
Language:	English
Subject:	Campaign management -- United States. Political campaigns -- United States. Voting -- United States. Campaign management. Political campaigns. Voting. United States.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10321982

Hidden Bibliographic Details
ISBN:	9781107102897 1107102898 9781107501164 1107501164
Notes:	Includes bibliographical references and index.
Summary:	"This book is the most comprehensive study to date about the consequences of campaigns using "microtargeting" databases to mobilize voters in elections. In spite of the popular aura of campaigns using secretive and sophisticated techniques to engage with voters, the book shows that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters. Sometimes, state legislators pass laws about data collection for the very purpose of using government-collected personal data for their campaigns. The variation in data across the country means that campaign databases look different in different areas. Consequently, campaigns vary how they engage with voters in different areas because of the data that permit them to perceive voters' interests. Variations in data policy thus affect the kinds of electoral coalitions that campaigns build"--

Regenstein, Bookstacks

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Call Number:	JK2281.H46 2015
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian