Strategic management : an executive perspective /
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Author / Creator: | De Kluyver, Cornelis A., author. |
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Edition: | First edition. |
Imprint: | New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015. |
Description: | 1 online resource (xiii, 255 pages) |
Language: | English |
Series: | Strategic management collection, 2150-9646 Strategic management collection. |
Subject: | Strategic planning. Strategic planning. |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/10321198 |
Table of Contents:
- 1. What is strategy?
- 2. Strategy and performance
- 3. Analyzing the external strategic environment
- 4. Analyzing an industry
- 5. Analyzing a company's strategic resource base
- 6. Formulating business unit strategy
- 7. Business unit strategy: contexts and special dimensions
- 8. Global strategy, fundamentals
- 9. Global strategy, adapting the business model
- 10. The board's role in strategic management
- Notes
- Index.