A manager's guide to building a successful business /

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Bibliographic Details
Author / Creator:	Randazzo, Gary W.
Edition:	1st ed.
Imprint:	[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Description:	1 electronic text (118 p.) : digital file.
Language:	English
Series:	Entrepreneurship and small business management collection, 1946-5661 2013 digital library. Entrepreneurship and small business management collection.
Subject:	Strategic planning. Management. Marketing. Management. Marketing. Strategic planning. Success in business.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10321021

Hidden Bibliographic Details
ISBN:	9781606496510 (electronic bk.) 9781606496503 (pbk.)
Notes:	Part of: 2013 digital library. Includes bibliographical references (p. 113-114) and index. Access restricted to authorized users and institutions. Also available in print. Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. Title from PDF t.p. (viewed on April 1, 2013).
Summary:	This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique management challenges as well.
Other form:	Print version: 9781606496503

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