Cutting-edge marketing analytics : real world cases and data sets for hands on learning /

Cutting-edge marketing analytics : real world cases and data sets for hands on learning /

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Bibliographic Details
Author / Creator:	Venkatesan, Rajkumar, author.
Imprint:	Upper Saddle River, New Jersey : Pearson Education, [2015] ©2015
Description:	xix, 300 pages : illustrations ; 24 cm
Language:	English
Subject:	Marketing -- Management. Marketing research. Marketing research -- Case studies. Market segmentation. Revenue management. Consumer profiling -- Research. Market segmentation. Marketing -- Management. Marketing research. Revenue management. Case studies.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10290612

Hidden Bibliographic Details
Other authors / contributors:	Farris, Paul, author. Wilcox, Ronald T., author.
ISBN:	9780133552522 0133552527
Notes:	Includes bibliographical references and index.

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Call Number:	HF5415.127 .V45 2015
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Regenstein, Bookstacks

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Call Number:	HF5415.127.V45 2015
c.2	Available Loan period: 24 hour loan Need help? - Ask a Librarian Shelved in: Regenstein, 1st Floor Reserve Desk