Cutting-edge marketing analytics : real world cases and data sets for hands on learning /

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Bibliographic Details
Author / Creator:Venkatesan, Rajkumar, author.
Imprint:Upper Saddle River, New Jersey : Pearson Education, [2015]
©2015
Description:xix, 300 pages : illustrations ; 24 cm
Language:English
Subject:Marketing -- Management.
Marketing research.
Marketing research -- Case studies.
Market segmentation.
Revenue management.
Consumer profiling -- Research.
Market segmentation.
Marketing -- Management.
Marketing research.
Revenue management.
Case studies.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/10290612
Hidden Bibliographic Details
Other authors / contributors:Farris, Paul, author.
Wilcox, Ronald T., author.
ISBN:9780133552522
0133552527
Notes:Includes bibliographical references and index.

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Call Number: HF5415.127 .V45 2015
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Call Number: HF5415.127.V45 2015
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