La publicidad como espejo de la sociedad : lectura sociosemiótica y lingüística de anuncios publicitarios gráficos de las décadas 50, 60 y 70 /
Saved in:
Author / Creator: | Schrader Valencia, Christian, author. |
---|---|
Imprint: | Bogotá : Universidad de Bogotá Jorge Tadeo Lozano 2015 |
Description: | 164 pages : color illustrations ; 25 cm. |
Language: | Spanish |
Subject: | Publicity -- Colombia -- 20th century. Advertising -- Colombia -- 20th century. Advertising agencies -- Colombia -- History -- 20th century. Oligopolies -- Colombia -- History -- 20th century. Advertising -- Social aspects. Commercial art. Oligopolies. Colombia. History. |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/10241454 |
LEADER | 03188nam a22005055i 4500 | ||
---|---|---|---|
001 | 10241454 | ||
003 | ICU | ||
005 | 20150706092525.9 | ||
008 | 150529s2015 ck 000 0 spa d | ||
020 | |a 9789587251609 | ||
020 | |a 9587251601 | ||
035 | |a (OCoLC)910358046 | ||
035 | |a hkb20010105044 | ||
040 | |a HKB |b eng |e rda |c HKB | ||
043 | |a s-ck--- | ||
090 | |a HF5813.C7 |b S38 2015 | ||
100 | |a Schrader Valencia, Christian, |e author. |0 http://id.loc.gov/authorities/names/no2015106718 |1 http://viaf.org/viaf/225145003315661301526 | ||
245 | 1 | 3 | |a La publicidad como espejo de la sociedad : |b lectura sociosemiótica y lingüística de anuncios publicitarios gráficos de las décadas 50, 60 y 70 / |c Christian Schrader Valencia, Vladimir Sánchez Riaño, Natalia Roxana Gómez Daza, Sandra Liliana Pinzón. |
246 | 2 | |i Subtitle: |a Lectura sociosemiótica y lingüística de anuncios publicitarios gráficos de las décadas 50, 60 y 70 | |
264 | |a Bogotá : |b Universidad de Bogotá Jorge Tadeo Lozano |c 2015 | ||
300 | |a 164 pages : |b color illustrations ; |c 25 cm. | ||
336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
337 | |a unmediated |b n |2 rdamedia |0 http://id.loc.gov/vocabulary/mediaTypes/n | ||
338 | |a volume |b nc |2 rdacarrier |0 http://id.loc.gov/vocabulary/carriers/nc | ||
504 | |a Includes bibliographical references (page 156) | ||
520 | |a A chronological analysis, both visual and discursive, around three decades of advertising messages that illustrate the changes in Colombian society as consequence to the communication practices of advertising, their role in the representation of society and the mechanisms used to interpret and represent the different cultural stereotypes. | ||
546 | |a In Spanish. | ||
650 | 0 | |a Publicity |z Colombia |y 20th century. | |
650 | 0 | |a Advertising |z Colombia |y 20th century. | |
650 | 0 | |a Advertising agencies |z Colombia |x History |y 20th century. | |
650 | 0 | |a Oligopolies |z Colombia |x History |y 20th century. | |
650 | 7 | |a Advertising |x Social aspects. |2 fast |0 http://id.worldcat.org/fast/fst00797762 | |
650 | 7 | |a Commercial art. |2 fast |0 http://id.worldcat.org/fast/fst00869331 | |
650 | 7 | |a Oligopolies. |2 fast |0 http://id.worldcat.org/fast/fst01045461 | |
651 | 7 | |a Colombia. |2 fast |0 http://id.worldcat.org/fast/fst01205916 | |
648 | 7 | |a 1900-1999 |2 fast | |
655 | 7 | |a History. |2 fast |0 http://id.worldcat.org/fast/fst01411628 | |
700 | |a Sánchez Riaño, Vladimir, |e author. |0 http://id.loc.gov/authorities/names/n2013008853 |1 http://viaf.org/viaf/296268412 | ||
700 | |a Gómez Daza, Natalia Roxana, |e author. |0 http://id.loc.gov/authorities/names/no2015106839 |1 http://viaf.org/viaf/232145003315961301934 | ||
700 | |a Pinzón, Sandra Liliana, |e author. |0 http://id.loc.gov/authorities/names/n2016047864 |1 http://viaf.org/viaf/232145003314261301754 | ||
903 | |a HeVa | ||
929 | |a cat | ||
999 | f | f | |i 0713a0e2-e6ff-58d0-aa20-5c5454c009aa |s 039d512a-39ed-5b2d-b986-4c569f89b4cf |
928 | |t Library of Congress classification |a HF5813.C7 S38 2015 |p f |l JRL |c JRL-Gen |i 8391852 | ||
927 | |t Library of Congress classification |a HF5813.C7 S38 2015 |p f |l JRL |c JRL-Gen |b 111193401 |i 9453700 |