La publicidad como espejo de la sociedad : lectura sociosemiótica y lingüística de anuncios publicitarios gráficos de las décadas 50, 60 y 70 /

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Bibliographic Details
Author / Creator:Schrader Valencia, Christian, author.
Imprint:Bogotá : Universidad de Bogotá Jorge Tadeo Lozano 2015
Description:164 pages : color illustrations ; 25 cm.
Language:Spanish
Subject:Publicity -- Colombia -- 20th century.
Advertising -- Colombia -- 20th century.
Advertising agencies -- Colombia -- History -- 20th century.
Oligopolies -- Colombia -- History -- 20th century.
Advertising -- Social aspects.
Commercial art.
Oligopolies.
Colombia.
History.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/10241454
Hidden Bibliographic Details
Varying Form of Title:Subtitle: Lectura sociosemiótica y lingüística de anuncios publicitarios gráficos de las décadas 50, 60 y 70
Other authors / contributors:Sánchez Riaño, Vladimir, author.
Gómez Daza, Natalia Roxana, author.
Pinzón, Sandra Liliana, author.
ISBN:9789587251609
9587251601
Notes:Includes bibliographical references (page 156)
In Spanish.
Summary:A chronological analysis, both visual and discursive, around three decades of advertising messages that illustrate the changes in Colombian society as consequence to the communication practices of advertising, their role in the representation of society and the mechanisms used to interpret and represent the different cultural stereotypes.

Regenstein, Bookstacks

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Call Number: f HF5813.C7 S38 2015
c.1 Available Loan period: standard loan  Scan and Deliver Request for Pickup Need help? - Ask a Librarian