Digital marketing analytics : making sense of consumer data in a digital world /

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Bibliographic Details
Author / Creator:Hemann, Chuck
Imprint:Indianapolis, Ind. : Que, 2013
Description:xvii, 364 p. : ill. ; 23 cm.
Language:English
Subject:Internet marketing.
Digital media.
Social media.
Marketing research.
Digital media.
Internet marketing.
Marketing -- Management.
Social media.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/10149820
Hidden Bibliographic Details
Other authors / contributors:Burbary, Ken.
ISBN:0789750309
9780789750303
Notes:Includes index.