Hidden Bibliographic Details
| Varying Form of Title: | International encyclopedia of marketing
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| Other authors / contributors: | Sheth, Jagdish N.
Malhotra, Naresh K.
Wiley InterScience (Online service)
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| ISBN: | 9781444316568 (electronic bk.)
1444316567 (electronic bk.)
9781405161787
1405161787
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| Notes: | Includes bibliographical references and indexes.
Electronic reproduction. Hoboken, N.J. : Wiley InterScience, 2011. Mode of access: World Wide Web. System requirements: Web browser. Title from title screen (viewed on Sep. 6, 2011). Access may be restricted to users at subscribing institutions.
Description based on print version record.
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| Summary: | Provides scholars and professionals with an international guide to marketing concepts and applications.
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| Other form: | Print version: Wiley international encyclopedia of marketing. Chichester, West Sussex, U.K. : Wiley, 2011
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