The business model navigator : 55 models that will revolutionise your business /

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Bibliographic Details
Author / Creator:Gassmann, Oliver, 1967- author.
Imprint:Harlow, United Kingdom : Pearson Education Limited, 2014.
Description:xii, 387 pages ; 24 cm
Language:English
Subject:Business planning.
New business enterprises.
Entrepreneurship.
Unternehmensentwicklung.
Strategisches Management.
Geschäftsmodell.
Business planning.
Entrepreneurship.
New business enterprises.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/10130902
Hidden Bibliographic Details
Other authors / contributors:Frankenberger, Karolin, author.
Csik, Michaela, author.
ISBN:9781292065816
1292065818
9781292065830
9781292065823
9781292065847
Notes:Includes bibliographical references and index.
Table of Contents:
  • Part I.
  • 1. The Business Model Navigator
  • The logic of business models
  • The age of business model innovations
  • Elements of a business model
  • Challenging industry thinking
  • 2. Business Model Navigation Principles
  • Know this: Creative imitation and the role of recombination
  • Initiation: Analyze your environment
  • Ideation: adapting patterns
  • Integration: Shaping your business model
  • Implementation: Realizing your plan
  • 3. Change Management
  • Promoting change
  • Defining your line of attack
  • Defining structures, processes, and goals
  • Building competencies
  • Culture as a change-driver
  • Part II. The 55 Business Model Innovation Patterns
  • 1. Add-On - Charge for Extras
  • 2. Affiliation - Partner Success = Own Success
  • 3. Aikido - Convert Competitors' Strengths to Weaknesses
  • 4. Auction - Going once, going twice... sold!
  • 5. Barter - By-Products as a Bonus
  • 6. Cash Machine - "Coining" Money with Negative Working Capital
  • 7. Cross Selling - Two Birds with One Stone
  • 8. Crowdfunding - Swarm Financing
  • 9. Crowdsourcing - Outsourcing to Swarms
  • 10. Customer Loyalty - Rewards for Enduring Loyalty
  • 11. Digitization - Digitizing Physical Products
  • 12. Direct Selling - Skipping Middlemen
  • 13. E-Commerce - Online Transparency and Cost Reductions
  • 14. Experience Selling - Emotionalizing Products
  • 15. Flat Rate - Unlimited Consumption at a Fixed Price
  • 16. Fractional Ownership - Share Ownership and Use Efficiently
  • 17. Franchising - One for All and All for One
  • 18. Freemium - Free Basic and Paid Premium Versions
  • 19. From Push-To-Pull - Customers Create a Maelstrom to Attract Value
  • 20. Guaranteed Availability - Product Access is a Certainty
  • 21. Hidden Revenue - Separating Revenues from Customers
  • 22. Ingredient Branding - Brand-in-Brand
  • 23. Integrator - Value Added Through Integration
  • 24. Layer Player - Layer Specialist
  • 25. Leverage Customer Data - Varied Use of Customer Data
  • 26. License - Commercializing Intellectual Property
  • 27. Lock-In - High Switching Costs Force Loyalty
  • 28. Long Tail - Little and Often Fills the Purse
  • 29. Make More of It - Multiply Competencies outside Your Core Business
  • 30. Mass Customization - Off the Rack Individualism
  • 31. No Frills - Everything, Except Expensive
  • 32. Open Business Model - Leverage Collaborative Value Creation
  • 33. Open Source - Creating a Free Solution Together
  • 34. Orchestrator - Direct the Value Chain
  • 35. Pay Per Use - Consumption-Based Fees
  • 36. Pay What You Want - What is its Worth to You?
  • 37. Peer-To-Peer - From Person to Person
  • 38. Performance-Based Contracting - Results-Based Fees
  • 39. Razor and Blade - Bait and Hook
  • 40. Rent Instead of Buy - Purchase a Temporary Right to Use
  • 41. Revenue Sharing - Split Symbiotic Returns
  • 42. Reverse Engineering - Quickly Learn from Competitors
  • 43. Reverse Innovation - Learn from Quick and Dirty Solutions
  • 44. Robin Hood - Take from the Rich and Give to the Poor
  • 45. Self-Service - Working Customers
  • 46. Shop-In-Shop - Piggy-Backing
  • 47. Solution Provider - One Stop Shop
  • 48. Subscription - Subscribe to Services
  • 49. Supermarket - Huge Selection, Tiny Prices
  • 50. Target the Poor - Customers at the Base of the Earnings Pyramid
  • 51. Trash-To-Cash - Monetize Garbage
  • 52. Two-Sided Market - Attract Indirect Network Effects
  • 53. Ultimate Luxury - More for More Strategy
  • 54. User Designed - Customers Become Inventive Entrepreneurs
  • 55. White Label - Own Brand Strategy
  • Part III. Appendix
  • Glossary
  • All business model patterns at a glance
  • Further reading