Targeted : how technology is revolutionizing advertising and the way companies reach consumers /
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Author / Creator: | Smith, Mike, 1966- author. |
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Imprint: | New York : American Management Association, [2015] ©2015 |
Description: | xiii, 208 pages : illustrations ; 24 cm |
Language: | English |
Subject: | Internet advertising. Internet marketing. Target marketing. Internet advertising. Internet marketing. Target marketing. |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/10116641 |
Physical Description: | xiii, 208 pages : illustrations ; 24 cm |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 9780814434994 (hardcover) 0814434991 (hardcover) 9780814449011 (ebook) |