Ying shi guang gao chuang yi yu zhi zuo = Television advertising creativity and production /

Ying shi guang gao chuang yi yu zhi zuo = Television advertising creativity and production /

影视广告创意与制作 = Television advertising creativity and production /

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Bibliographic Details
Author / Creator:	Chen, Yingzhu, author. 陈滢竹, author.
Edition:	Di 1 ban. 第1版.
Imprint:	Chongqing : Xi nan shi fan da xue chu ban she, 2013. 重庆 : 西南师范大学出版社, 2013.
Description:	137 pages : illustrations (some color) ; 29 cm.
Language:	Chinese
Series:	Xin shi ji ban / she ji jia cong shu = Art & design series 新世纪版/设计家丛书 = Art & design series
Subject:	Television advertising -- China. Commercial art -- China. Commercial art. Television advertising. China.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10066243

Hidden Bibliographic Details
Varying Form of Title:	Television advertising creativity and production Colophon title also in pinyin: Yingshi guanggao chuangyi yu zhizuo
Other authors / contributors:	Xiao, Yi, author. Sun, Chunxing, author. 肖艺, author. 孙春星, author.
ISBN:	9787562163596 7562163596
Notes:	"Gao deng yuan xiao shi jue chuan da she ji te se zhuan ye jian she yu shi jian yan jiu." "高等院校视觉传达设计特色专业建设与实践研究." Includes bibliographical references (page 137).
Summary:	本书分别从影视广告的策划, 创意思维, 标识设计系统地对其进行解析, 并得出影视广告是以内容生产为核心, 融合创意, 制作等科学技术手段的信息化产业.该书还提出怎样进入影视广告行业并成为制作人的方法及要求, 并系统论述了一个成功影视广告文案完成的运作流程, 构成要素及各种准备工作.

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Call Number:	HF6146.T42C4469 2013
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