Brand NFL : Making and Selling America's Favorite Sport.

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Bibliographic Details
Author / Creator:Oriard, Michael.
Edition:2nd ed.
Imprint:Chapel Hill : The University of North Carolina Press, 2010.
Description:1 online resource (343 pages)
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/10009393
Hidden Bibliographic Details
ISBN:9780807899656 21 (NL)
Notes:Description based upon print version of record.
Other form:Print version: Oriard, Michael Brand NFL : Making and Selling America's Favorite Sport Chapel Hill : The University of North Carolina Press,c2010 9780807871560